[…] One of the oldest specialized retail chains in Russia, Voentorg, is owned by the Ministry of Defense and specializes in food and equipment for military personnel, and also sells military items in its own stores. Revenue, taking into account the income of subsidiaries, exceeds one hundred billion. The headquarters is located in a pre-revolutionary building on Sadovnicheskaya embankment in the center of Moscow.
For the past ten years, Voentorg has been headed by a 65-year-old Vladimir Pavlov – a non-public person and unknown to the general public. He also manages the hotel chain of the Ministry of Defense “Slavyanka” (annual turnover up to 1 billion rubles) and holds the post of vice-president of the Federation of Restaurateurs for nutrition in the country’s law enforcement agencies. Pavlov manages large budgetary flows, but is not considered an official and is not required to report income.
According to the SPARK database, in 2020-2022 alone, the parent company Voentorg signed 300 government contracts for 8.8 billion rubles as a customer and 96 government contracts for 7.3 billion rubles as a supplier. It is noteworthy that some contractors appear right before large government contracts, master them, and then disappear.
For example, “Voentorg” had a supplier – the capital’s enterprise “Po Tekstilsnabprom”. It was established at the same time when Vladimir Pavlov headed Voentorg. In 2014-2016, the organizations signed state contracts for 5.9 billion rubles among themselves, and in 2018, Po Tekstilsnabprom self-liquidated. The same fate befell the Moscow company “Miraline” and St. Petersburg “SVR”. Both appeared in 2014, won Voentorg tenders for a total of 2.1 billion rubles, and closed in 2019.
Knitting factory “Zarechye” was founded long before Pavlov’s appointment. Having obtained contracts for 700 million in 2015, it also began to disband.
An individual entrepreneur from Sevastopol, Anna Kolesnik, delivered 1.5 billion rubles worth of confectionery to Voentorg in 2015-2019. There were no other tenders in her life. The following detail can speak about the real well-being of the “billionaire”: judging by the collateral base, she bought a used Nissan X-Trail crossover for 850 thousand rubles on credit.
The head of “Voentorg” lives on Rublyovka. This became known thanks to his daughter-in-law Irina Pavlova, who posted a photo report from the anniversary of her father-in-law on the social network. The celebration took place in the village of Gorki-9/2 on Rublevo-Uspenskoye Highway in a mansion. According to an extract from the Unified State Register of Real Estate Registration, the plot under it is recorded in the name of Vladimir Pavlov. He may also own a neighboring estate. The price of such real estate is 100-300 million rubles.
The head of “Voentorg” celebrated his anniversary on a grand scale. His cardboard figures were placed in the mansion in different images. For example, Pavlov-McCartney stood on the stage with the musicians. At the chest freezer, Pavlov, the Spartak player, was taming the ball. Pavlov the cook interfered with field buckwheat porridge. The guests were given a Soviet newspaper, on the front page of which Yuri Gagarin was holding baby Pavlov in his hands. Also, those present received commemorative diplomas indicating the table where to sit.
We are talking about the business-class LCD “Silver Park” in an ecologically clean area of the capital on Parshina Street. Nearby are natural monuments: Bolshoi Stroginsky Backwater, Krylatsky Hills, Star Park and Serebryany Bor. Panoramic windows allow you to enjoy the view. The facade is decorated with decorative pylons and hand-moulded clinker bricks. All apartments are equipped with smart home technology. The cost of multi-room apartments is from 60 million rubles.
Irina Pavlova is married to the middle son of the head of Voentorg, 29-year-old Andrei Pavlov. The couple is unlikely to buy luxury housing on their own. She is an ordinary manager in a cosmetics boutique, he is a novice marketer, leads the page of his father’s restaurant on social networks.
Separate buildings of the residential complex “Silver Park” are still being completed. The developer is the Ingrad holding. As Life found out, at the beginning of the year, Vladimir Pavlov, the current head of Voentorg, was elected to his board of directors. Following him, his eldest and middle sons with their wives, a daughter with her husband and granddaughters moved to a premium new building. Each family got an apartment. For example, the daughter owned an apartment of 142 square meters worth about 100 million rubles. There is no bill of sale in the extract from the USRN, that is, the heirs of Vladimir Pavlov could receive expensive living space not as a result of a sale and purchase transaction.
Relations between “Ingrad” and “Voentorg” were established after Pavlov headed the trade structure of the Ministry of Defense at the end of 2012. Soon the large investment group “Region” wanted to invest in “Voentorg”, but instead bought the shares of “Ingrad”. A couple of years ago, Pavlov’s sons synchronously transferred their apartments to the developer’s balance: a three-room apartment on Zoya Kosmodemyanskaya Street in Khimki and a two-room apartment on Musa Jalil Street in Moscow, but at the same time they remained to live in them. Khimki real estate has already been sold. Moskovsky has not yet found a buyer, its price is about 14 million rubles.
Pavlov’s middle son, Andrei, worked as the manager of Ingrad and posted reviews of new buildings on YouTube.
The eldest son of the head of Voentorg, 38-year-old Alexander Pavlov, judging by social networks, lives in Chengdu, China, where he studied at a local high school. But he received his higher education in Russia: at the Khimki Academy of the Ministry of Emergency Situations and Moscow’s Skolkovo. His career started from a position in JSC “Russian Sea” – the holding of the brother of the governor of the Moscow region.
Now Alexander Pavlov controls two twin companies with a single address in Khimki and the same name “Elevator Technologies”. This organization serves over three thousand elevators in the region. On its website there is information that one of the main customers is Voentorg. The total revenue of Lift Technologies reached 263 million rubles in 2021.
Alexander Pavlov could get this business thanks to his father. Initially, the firm was owned by longtime business partners of the latter. The head of “Voentorg” has always been closely associated with Khimki. Behind him and his relatives there were three apartments in a brick skyscraper on March 8 Street, a studio in Khrushchev on Koltsevaya Street and apartments in the 12th Quarter Residential Complex on Kalinina Street, which in total cost 45 million rubles.
The wife of the head of “Voentorg” – 63-year-old Elena Pavlova – was not engaged in business. Previously, it was registered in a three-ruble note on Sokolovo-Meshcherskaya Street on the green outskirts of Moscow. But starting this year, she has a new home: a spacious apartment of 123 square meters in the Renome residential complex on Novoslobodskaya Street in the center of the capital. The price is about 56 million rubles.
The most mysterious relative of the head of “Voentorg” is 32-year-old Georgy Zakharov. This man for some time occupied a kopeck piece worth 15 million rubles in a Stalinist building on Leninsky Prospekt in Moscow, Vladimir Pavlov also lived there periodically. Zakharov drove a Volkswagen Passat owned by Pavlov. Zakharov is present in the Pavlov family photo. On the anniversary of the head of “Voentorg” he was seated at the family table next to the blood heirs. Zakharov also owns a stake in Lift Innovations.
Georgy Zakharov owns 2.5 hectares of specially protected areas in the Mozhaisk district of the Moscow region, intended for the construction of hunting infrastructure. These lands include the banks of the Malaya Vorya River and a forested area. It is impossible to evaluate the asset: there are no analogues for sale.
Zakharov owns almost 5% of the shares of the Breeze company, which sells its own property. Judging by the SPARK database, the organization’s balance sheet includes a 2,058 m2 room in a premium club house at 7 Stoleshnikov Lane, Moscow. This is a pre-revolutionary mansion, built in the Art Nouveau style by order of the wine merchant Yegor Leve. Now in the residential complex “Stoleshnikov, 7” apartments are being sold, the price per square is 2.2 million rubles. It can be calculated that the premises of “Breeze” cost about 5 billion rubles. Now between this company and the city government there is a legal dispute over who will become the owner of the remaining 2404 squares of the mansion. While Themis is on the side of business.
Breeze’s co-owners are State Duma deputy Ilya Volfson, as well as developer Sergei Reshotnikov and his son. The head of “Voentorg” is familiar with Reshotnikov. The latter restored in 1998 an apartment house in Lyalin Lane, 3. Vladimir Pavlov’s companies are located at this address. One of them – CJSC “Business Club “Concord” – Pavlov owned in equal shares with the structures of Reshotnikov.
The wife of the head of Voentorg, Elena Pavlova, is actively interested in the current agenda. She has about a hundred subscriptions on social networks: half are relatives and friends, a quarter are advertising business accounts, the rest are blogs of celebrities openly condemning CWO. Elena Pavlova reads foreign agents Nika Belotserkovsky, Katerina Gordeeva, Roman Super, Tatyana Lazareva, Evgeniya ChichvarkinaDmitry Glukhovsky, Svetlana Loboda, also banned in Russia, allowing herself anti-state statements by Maxim Shevchenko and deprived of her license by Novaya Gazeta.
From the social networks of Elena Pavlova, one gets the impression that she is preparing her youngest son to study at the private school Sevenoaks in the English county of Kent, the cost of a boarding year is 3 million rubles. Pavlova herself, apparently, is going to Spain: she is studying local laws and language.
It is possible that as part of the audit of pricing at Voentorg, the supervisory authorities will have questions about the affiliation of some structures of Vladimir Pavlov’s family and his personal income.