US-based Match Group, which owns a number of online dating services including Tinder, will complete its withdrawal from Russia by June 30, its annual report says.
“Our brands are taking steps to restrict access to their services in Russia and will complete their exit from the Russian market by June 30,” it said.
Match Group owns over 40 dating sites and apps. In addition to Tinder, these are OkCupid, PlentyOfFish and Match.com and others.
Tinder is an application designed for dating in accordance with the given parameters and taking into account geolocation. After the start of the military operation in Ukraine, the application stopped advertising campaigns in Russia and turned off paid options, which, among other things, made it possible to hide ads.
In March 2022, dating services Bumble, Badoo and Fruitz announced the termination of work in Russia. Their owner, the American Bumble Inc., reported that it would remove the App Store and Google Play applications in Russia and Belarus. In April, the Badoo site went down in both countries.
In 2019-2021, Tinder was among the top three Russian leaders in terms of the number of unique users, behind Badoo (second place) and Odnoklassniki (the all-time leader in the specified period). At the same time, in the second and third quarters of 2021, Tinder overtook Odnoklassniki and became the leader in Russia in terms of user spending.
Against the background of the restriction of work or the departure from Russia of foreign dating services, the audience was increased by domestic ones, Kommersant wrote. In 2022, Mamba announced an increase in the indicator by 20%, Teamo – by 30%, VK Dating – by 73%.
