The essence of the proposed business idea is to organize a street fast food point that will specialize in the manufacture and sale of root dogs. The advantages of the business are a large potential audience of buyers, insignificant investments in equipment, the shortest organization time and a quick return on investment.
The concept of mono fast food “Corn Dogs” classic hot dog, which is a sausage on a stick, baked in dough. Cornmeal is used as the basis for the dough.
A distinctive feature of the concept is that the root dog is prepared right in front of the customers. That is why the product is always hot, fresh and enjoys well-deserved popularity.
The prospect of opening such a business in Russia is connected with several points.
The growing popularity of fast food as such plays into the hands of the entrepreneur. According to estimates, at the end of 2012, the turnover of fast food outlets in Russia increased by 30% – few consumer markets now demonstrate such dynamics. The root dog itself is a novelty for the Russian market, although the history of its appearance in the United States goes back almost a hundred years.
To start a business, you need to purchase a set of equipment for preparing products (a work table, a root dog machine, a mixer, an isothermal bag, a kettle), as well as a collapsible trade tent.
Corn dogs are an inexpensive, democratic product aimed primarily at middle-income consumers. There are two key issues in this type of business: the correct placement of the point and the purchase of quality ingredients (sausages). Corn dogs themselves (with sausages of three or four types), as well as hot and soft drinks, will form the basis of the outlet’s assortment.
Preferred locations for fast food “Korn Dogs” are close to significant flows of people, namely: • intersection points of major traffic flows; • exits from the subway, markets; • educational institutions.
If, however, root dogs are positioned in the middle and higher price category (for example, due to sausages of higher quality), then such points will be able to successfully operate on the territory of shopping and entertainment centers.
What equipment is needed for a root dog business? ¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯ ¯¯¯¯ To organize a business selling root dogs, you will need the following set of equipment: • machine for making root dogs; • Desktop; • additional equipment (electric kettle, insulated container); • collapsible trade tent.
Main equipment ¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯ On the Russian market, machines for making root dogs are presented in various price categories.
So, one of the most budget options (Chinese-made), in which you can cook 6 root dogs at the same time, costs about 16,500 rubles. Its productivity is 36-50 root dogs per hour.
In the middle price category, a device is presented (also made in China), which allows you to cook 5 sausages at the same time. Its productivity is 35-40 units per hour, and the price is 19,850 rubles.
And a better and more reliable Korn-Dog F2Svte model, with a similar load of 5 sausages and a similar productivity level of 40-50 units per hour, already costs a little more – 26,850 rubles.
Taking into account the productivity, cost and energy consumption of the equipment, which are determined by the installed capacity, we recommend choosing a Chinese model of a root dog machine for 6 sausages worth 16.5 thousand rubles, which allows you to produce up to 50 units of products per hour and has a capacity of 1, 55 kW.
Additional equipment ¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯ Hot drinks require a professional Bosch electric kettle worth 2,800 rubles An insulated container is required to store sausages and dough “Snowbox Prof 125”, the cost of which is 8,050 rubles.
To operate a fast food point, you will need a collapsible trade tent, which costs about 3,000 rubles
Feasibility Study ¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯ How much money is needed to start this business?
Capital costs: • purchase of equipment: 35,000 rubles. • purchase of food and consumables: 5,000 rubles. • expenses for organizing activities: registration of IP, development of technical specifications and technical specifications for products sold, other expenses – 30,000 rubles.
The total capital cost for opening a root dog trading business is 70,000 rubles.
How much can you earn from this? ¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯ Calculation of revenue and profitability of activities
Daily sales volume – 4,000 rubles. * Number of shifts per month, in days – 30 Revenue – 120,000 rubles Profitability – 35% ** Payback – 2 months.
* Revenue consists of the sale of root dogs (40 per day) and drinks. ** The level of profitability is determined based on the opinion of the author of the article.
Banking point ¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯ How much do you need to sell root dogs per day so that the activity goes to self-sufficiency? In order for a street point to reach the break-even point per day, it is required to sell products for 2,000 rubles, that is, about 20 root dogs.
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