Techno Izhak will change its name and pledge a shift to the “white market”: Co-founder Guly revealed the rebranding.
Recently, Alexey Guly, a co-owner of the electronics vendor, revealed plans for the Techno Izhak group to be reshaped into two distinct trademarks and receive a new identity.
The vendor is allegedly embarking on a prolonged effort to entirely convert to the “white market” of electronics commerce. The initial revamped outlets and “corners” within Ukrainian commercial and leisure venues have already launched. They function under a fresh logo, and employees sport updated attire. The group encompasses 70 “corners” and seven outlets. The “Techno Izhak” title will be maintained for the corners, while the outlets will be rebranded as “Izhak.” The firm intends to become a dominant force in the “mobile device protection” sector, specifically cases and screen films, according to the proprietor.
So, does Techno Izhak currently offer authorized goods? ASBIS-Ukraine, the authorized Apple supplier in Ukraine, does not include the Izhak or Techno Izhak retail chains as vendors. The retailer's part-owner ascribes this to the intricacy of the procedure.
