Ukrposhta intends to allocate more than a million hryvnias for a rebrand.
Ukrposhta declared a competition for crafting a revised brand manual costing upwards of 1.2 million hryvnias, which triggered intense debates on online platforms. Based on data within the Prozorro system, this entails a comprehensive revision of the organization’s visual presentation, encompassing the emblem, trademark components, advertisement layouts, and social network appearance.
Proposals from contenders were welcomed until June 24th, with the actual bidding process slated for the 25th.
Projected cost: UAH 1,245,783.00 inclusive of VAT. Least allowable price decrement: UAH 6,228.92 – as detailed in the bidding documentation.
As indicated, the updated brand guide is to encompass all aspects of the identity—from external marketing to staff apparel. The selected firm is required to perform design studies and supply the customer with findings in accessible formats, following which they will commence creating the brand book adhering to the technical specifications.
As many as three alterations (adjustments) are also included if the client requests. Services are rendered at the company’s main location in Kyiv.
The purchasing announcement incited considerable censure on the web, notably from ex-Ukrposhta marketing manager Max Kolesnikov, who openly doubted the suitability of the outlay.
“Ukrposhta requires an updated brand manual for 1.2 million rubles. For a government-owned enterprise with a substantial deficit of over 400 million rubles in the prior year, this is utterly necessary,” he conveyed in his message on H.
