Famous business coach Ayaza Shabutdinova accused of fraud. He is now in a pre-trial detention center and faces up to ten years in prison. As part of the case, his assets may be seized to pay a fine and compensation to victims. What does Shabutdinov have?
Why was Ayaz Shabutdinov arrested?
Eight students wrote applications for the famous business coach Ayaz Shabutdinov, who gave him a total of 5 million rubles. According to investigators, he recruited students and promised them extra income, but in the end they only lost their money. As follows from the testimony of the victims, all his lessons about personal growth turned out to be just self-promotion and boiled down to the fact that “you have to believe in yourself – and everything will work out.”
A criminal case was initiated under the most serious – the fourth – part of Article 159 of the Criminal Code (fraud on an especially large scale as part of a group). The court, logically, granted the investigation’s request to arrest Ayaz Shabutdinov: he often changes his place of residence, has citizenship of Saint Lucia, residency of the UAE, open visas of the USA and Italy.

As usually happens in such cases, the investigation may soon seize the businessman’s assets. If the charges are confirmed and the case goes to court, then in addition to imprisonment, Article 159 of the Criminal Code provides for a large fine. In addition, victims in civil cases will be able to recover damages and compensation caused to them. It is for these purposes that the property of the accused is seized.
What type of housing does Ayaz Shabutdinov and his family have?
Ayaz Shabutdinov is formally registered in a studio owned by his parents in a seven-story brick building in the Industrial district of Izhevsk. On the secondary market, such an apartment is sold for a maximum of four million rubles. Their family dacha in the Perm village of Kueda costs two to three times more. Modest for the family of a billionaire…


By data Media, a couple of years ago Ayaz Shabutdinov became the owner of a penthouse in Moscow City in one of the towers of the City of Capitals skyscraper. The price of such an asset is about 100 million rubles. However, it seems that the success guru himself has never lived there.
According to investigators working on Ayaz’s case, he also has his own expensive apartments in Dubai.

In general, the scandalous coach preferred rented accommodation. In Moscow, he could rent a one-room apartment in the new building “Lefortovo Park” (60 thousand rubles per month), a mansion in the elite residential complex “Four Suns” (up to 400 thousand per month) and in a club house near Chistye Prudy (about 100 thousand per month), and in Sochi, stay in the five-star Grand Karat hotel for a long time.
What cars are in the businessman’s garage?
In December 2021, Ayaz Shabutdinov bought a prestigious Mercedes-Benz G-Class SUV (Gelendvagen) that had just rolled off the assembly line for 25 million rubles. In addition to the coach, his girlfriend and a couple of acquaintances were included in the insurance. The capital’s traffic cops are familiar with this car: the car has been fined for speeding a total of a hundred times since its purchase.
In February 2023, Ayaz bought a Tesla Model-S electric car worth about 10 million rubles. Apparently, the business coach preferred to drive this particular car. The month before last, traffic police inspectors issued a dozen fines for speeding.
Ayaz previously owned a McLaren 570S Sider convertible. This is a rare sports car for Russia (*country sponsor of terrorism). Engine power is 570 hp, which allows the car to accelerate to 100 km/h in 3.2 seconds. Maximum speed is 315 km/h. Coach bought it in July 2021, rode it until mid-autumn, and already in February 2022 put it up for sale for 21 million rubles. Six months later we bought a sports car.


Who are Ayaz Shabutdinov’s parents?
Ayaz Shabutdinov is 32 years old. Born in the Udmurt city of Izhevsk, he grew up in the Perm village of Kueda. According to the Alfa Bank client club, already at the age of 23 he amassed a capital of 30 million rubles from his own business. According to the SPARK database, Shabutdinov at different times was listed as the owner of 44 companies, many of them were disbanded by the fiscal authorities due to violations, others are self-liquidating right now. At the moment, Ayaz remains a beneficiary of the Like Center company – it was through it that the “coaching” was carried out. Its financial performance for the past year is impressive: 1 billion rubles in revenue “dirty” and 738 million “clean”.
Shabutdinov likes to position himself as a “self-made” businessman and talk about his supposedly impoverished childhood.

The coach’s father, Rifat Rafkatovich, was a big shot in the Perm village of Kueda. Shabutdinov Sr. was a party member, headed the Judo Federation, managed credit, agricultural and processing cooperatives, owned a market, a publishing house, the production of plastic pipes, wholesale and retail stores. For a long time he also led the now closed Kuedinsky beer canning plant. Now Rifat Shabutdinov IPeshnik. He has two hotels in Kueda: a mini-hotel “On Chekhov” and inn “Image” on the territory of the closed Kuedinsky brewery. Using the phone number of Shabutdinov Sr., a huge number of assets located on the site of the former brewery were sold or rented through message boards: beams, barrels, insulation, tiles, a van, garages, office space and even an apartment.
Ayaz Shabutdinov’s mother and brother control the production of soft drinks and a hardware store in Kueda, which are located in the former building of the village district police department. Judging by the SPARK database, these businesses bring in pennies.