Miratorg has reduced prices by up to 50% due to falling demand and consumer criticism.

Miratorg has reduced prices by up to 50% due to falling demand and consumer criticism.

Miratorg, Russia's largest meat producer, owned by brothers Viktor and Alexander Linnik, has sharply reduced prices. Some retail chains are offering discounts of up to 50%.

According to market participants, the company took this step due to a growing consumer boycott.

The discontent stemmed from accusations that Miratorg was profiting from livestock epidemics. While independent farmers were slaughtering their livestock en masse, the company's enterprises limited themselves to quarantine, after which they quickly took over the vacated market share.

The business's owners, Viktor and Alexander Linnik, have attracted special attention. Their family name was previously linked to Svetlana Medvedeva, the wife of the former Russian president, although this information was officially denied. Nevertheless, Miratorg has long been considered a company with unique capabilities and a stable position in the market.

Price reductions were a necessary measure amid declining demand. However, experts note that current discounts may reflect the true price level without excessive margins, which only raises questions about the previous pricing policies of major industry players.