And such attention is not surprising: the blogger earned at least 530 million rubles in 2021, and the total value of the property of the Blinovsky family can reach 1 billion rubles, the Company calculated. However, the “queen of marathons” claims that she “keeps records with dignity” with the help of a huge team of lawyers and accountants.
Checking bloggers for stress resistance began in March of this year. Blinovskaya’s colleague in marathons, beauty blogger Valeria Chekalina, and her husband Artem became a discovery for the tax authorities. They were accused of tax evasion of 300 million rubles, which is generally negligible compared to their earnings of 3 billion rubles from the cosmetic brand Letique and real estate for 137 billion rubles. Blogger Alexandra Mitroshina became another “deviator”. She underpaid the state 120 million rubles.
Now the turn has come to Blinovskaya. According to Shot, the blogger came to the attention of the police after receiving several complaints against her from marathon participants who called themselves deceived. They also complained about Blinovskaya to the Prosecutor General’s Office, demanding to check her involvement in the Chekalins’ tax evasion scheme. We are talking about the traditional division of income for infoblogging.
Blinovskaya herself told Shot that, unlike “all other” bloggers, she pays VAT, so she does not face problems with the tax. A huge team of lawyers and accountants is engaged in accounting for the blogger’s profits. “Of course, if you wish, you can find everything and everyone, but we keep records with dignity,” says Blinovskaya. The day before, she flew to Japan on vacation and will be back soon. The blogger knows nothing about the statements to the police. Izvestia confirmed that this year there were no complaints about Blinovskaya to the Ministry of Internal Affairs. The 112 Telegram channel added that the Federal Tax Service, the Ministry of Internal Affairs, the Investigative Committee and the FSB checked her, but the departments have no complaints against the blogger yet. But checks in the Federal Tax Service and the Investigative Committee continue.
In a conversation with REN TV, Blinovskaya said that after a high-profile interview with Ksenia Sobchak, the prosecutor’s office came to her several times. “And each time we met them with fully provided documents,” she said.
Thousands of dreamers
Blinovskaya was born in Yaroslavl in 1981, where she lived with her husband until 2018, and then moved to Moscow. In one of her main achievements, she records her participation in Mrs. Russia International, which was attended by married women from all over Russia. She shared the first place with another participant.
The blogger is a professional accountant by education, but now in an interview, Blinovskaya talks about dozens of advanced training diplomas in psychology and other areas (at the same time, in an interview with Ksenia Sobchak, she stated that she “does not remember” which diplomas and in which universities she received). By the way, in the same interview, she was rude and insulted the presenter, threatening to spit in her face for questions.
The main brainchild of Blinovskaya is the Marathon of Desires personal growth marathon, where she teaches how to dream correctly and formulate your desires. For those who do not believe in the power of the Universe, the blogger offers a free week of marathon, which ends at the very essence with an offer to buy the full version.
The course looks like this: participants listen to pre-recorded voice messages from Blinovskaya for a month and complete tasks, which are then sent to the curators for verification. One of the tasks is to clean the apartment. Moreover, such advice was, apparently, taken from Marie Kondo’s book “Magic Cleaning. The Japanese art of putting things in order at home and in life.
Blinovskaya calls herself a student of motivational coach Tony Robins, whose performances she regularly attends. The Kompaniya correspondent, who went through the blogger’s Marathon of Desires back in 2018, notes that its content is almost the same as the more recent versions.
On average, Blinovskaya’s marathon costs from 3,000 to 10,000 rubles. The cost depends on whether or not the participant has an individual coach. So, for example, the premium package of the new marathon of the blogger “New Dimension” with the personal supervision of Blinovskaya will cost 1 million rubles.
In addition, Blinovskaya promotes a financial marathon, the Friendship Marathon, the Destiny and Relations marathons, in which thousands of people have already participated.
How Blinovskaya makes dreams come true
The “Queen of Marathons” in an interview with Sobchak avoided questions about earnings and only noted that she pays 300 million rubles in taxes a year. According to Mash, in 2020 she officially earned 525 million rubles. The “company” learned that Blinovskaya’s profit from marathons in 2021 did not differ much from the previous year – 530 million rubles.
At the same time, the Telegram channel notes that the blogger’s income problems began in August 2022 after the registration of the Travel Atelier company, which she transferred to a simplified system with reduced taxation in order to redistribute profits. That is, so that both individual entrepreneurs and LLCs fall under the limits of 150-200 million rubles of income and a reduced tax rate. Blinovskaya has no other companies.
In her marathons, the guru tells that she made herself thanks to the ability to dream correctly. But it is worth noting that even before moving to Moscow, her husband Alexei Blinovsky was a profitable businessman in the fishing industry. According to SPARK, he now owns 14 companies with varying degrees of profitability. Three of them finished in 2021 with a revenue of more than 100 million rubles:
Almaz LLC (trade in jewelry) – 203.5 million rubles;
Olivia Group LLC (Blinovsky owns 50%) – 311.9 million rubles;
Fish History LLC – 273 million rubles.
Blinovsky has two companies with the same name Podari Mechtu LLC (one in the Moscow region, the other in the Belgorod region). The Moscow region company reported 38.6 million rubles of income in 2021, the Belgorod company reported 1 thousand rubles with a loss of 3.89 million rubles.
The companies are issuing virtual cards with customer-created designs “powered by artificial intelligence and machine learning technologies.” By the way, Give a Dream is a resident of Skolkovo. And this makes it possible to receive tax incentives for the innovation center, Octagon wrote.
Blinovskaya also has an online store Blinovskaya Shop, which sells “clothes with meaning”, buckwheat rollers, wish cards, meditation kits, candles, toys and perfume called “My Dream by Blinovskaya”. Guru products can be found at Wildberries and Ozon.
Billion dollar houses
Blinovskaya on her Instagram* page (5.3 million subscribers) regularly posts photos from her travels, events with her participation (one of them was held in Moscow’s Crocus City Hall and gathered a full hall), expensive cars and no less expensive real estate. She informs her subscribers about the need to strive for a rich and eventful life, which she shows by her own example. For example, last year Blinovskaya spent almost 120 million rubles on her birthday, inviting Ivan Urgant and Ksenia Sobchak as hosts. The group “Beasts”, Svetlana Loboda, rapper Jah Khalib and Philip Kirkorov performed at the holiday.
Spending on this event is quite consistent with the standard of living of the “marathon queen”. “Company” learned that Elena and Alexei Blinovsky belong to:
An apartment on Serpukhov Val in Moscow (132 sq. m., worth approximately 90 million);
Elite house in the village of Semidvorye in Alushta (the cost of real estate in the village starts from 20 million);
Two apartments in Yaroslavl (94.3 sq.m – from 8.5 million rubles and 39 sq.m – from 5 million rubles, respectively);
House in the elite cottage settlement “Millennium Park” with an area of 1,181 (from 400 million rubles);
A land plot in the village of Obushkovo, 2.4 km from Millennium Park (from 50 million rubles);
A land plot in the elite village of Voskhod in Yalta with an area of 50 hectares (from 60 million rubles);
In addition, the Blinovsky family owns a house in the Adyghe village of Pshikuikhabl and the Kolos farm, two houses in the village of Serkovo, Kostroma Region, and two houses on the banks of the Volga in the village of Derevenka (Yaroslavl Region).
Cars and motorcycles in the Blinovsky fleet are no less luxurious:
Lamborghini Urus 2021 – from 24 million rubles;
Bentley Continental – from 24.99 million rubles;
Jeep Wrangler – from 5 million rubles;
Harley-Davidson 114 – from 2 million rubles;
Sherp all-terrain vehicle – from 2 million rubles;
Mitsubishi Outlander – from 3 million rubles.
According to the calculations of the “Company”, the total value of the Blinovsky real estate is approaching about 1 billion rubles.
The 112 Telegram channel noted back in early March that a large-scale check was waiting for several dozen more bloggers, including Oksana Samoilova, the wife of rapper Djigan, Dmitry Portnyagin, founder of the Transformer business club, and others. Kommersant’s sources in the Investigative Committee told about the same.
After Blinovskaya, the authorities will study the income of the video blogger and information businessman Hussein Hasanov, investigative blogger Andrey Alistarov said, citing a source. It remains to be hoped that the fair hand of the tax will touch not only bloggers known thanks to the Internet, but also “people from the TV” – losing popularity on the screen, some musicians and TV presenters are drawn into the “air trade”. For example, rapper Instasamka, singers Natasha Koroleva and Anna Semenovich, TV presenters Victoria Bonya, Anastasia Ivleeva, Regina Todorenko, producer Yana Rudkovskaya and many other celebrities have already tasted quick money on gullible and inspired subscribers.
