Due to heightened costs, Ukrainians have started patronizing restaurants and pubs less often.
During the initial six months of 2025, Ukrainian citizens notably curtailed their expenditures on visits to dining venues.
The overall volume of visits to restaurants, pubs, and coffee shops nationwide diminished by 9% relative to the corresponding period of the previous year. Pubs and classic restaurants were particularly affected, experiencing a 16% drop in attendance. Only sushi restaurants managed to sustain their prior level of popularity, as per analyses by Poster.
Despite the downturn in customer volume, dining venues didn’t incur losses. Actually, their income expanded by 5% year-over-year. The principal driving force was escalating costs. Patrons now must disburse more for the same edibles and beverages, which directly correlates with inflation and the rising expense of food items.
How has the visitor count at establishments shifted?
According to Rodion Eroshek, CEO of Poster, the revenue increase shouldn’t be interpreted as an indication of demand recuperation. It's essentially a result of the elevated prices for each menu offering. People are frequenting establishments less often, yet spending more per individual visit.
As per the study, the average check at food service locations rose by 17% to reach UAH 171. The most substantial gains were observed in pubs—rising 19% (to UAH 476), succeeded by coffee shops—climbing 18% (to UAH 108), and restaurants—increasing 17% (to UAH 675). At pizza places, the average check amounted to UAH 324 (a 16% surge), and at bakeries, UAH 82 (a 14% climb). Sushi restaurants witnessed a relatively gentler price surge—up 12%, reaching UAH 670.
How has the visitor count at establishments shifted?
The regional picture is specifically emphasized. Among the cities featured in the analysis, Lviv exhibited the most substantial income escalation—up 7% compared to 2024. Sushi eateries in this metropolis spearheaded the expansion in terms of growth, augmenting revenue by 9%.
