Since the beginning of 2023, a record number of foreign brands have entered the Russian market with 2019 .
Most of the 15 new companies represent Turkeynoted the publication “RBC”.
“From January to September this year, 16 new foreign companies began operating on the Russian market in the clothing, footwear and household goods segment, according to the consulting company NF Group (formerly Knight Frank). This became a record figure for the number of brands released into the country over the past four years. For comparison, in 2019, 26 new foreign retail players appeared in Russia, after which the number of new foreign companies decreased annually. So, in 2020 there were 13 of them, in 2021 – 15, and in 2022 – only 11,” the message says.
Nine Turkish brands that have entered the Russian market offer clothing, shoes and household goods. Belarus is in second place with 3 brands, followed by Estonia, South Korea, and Kyrgyzstan. Among the newcomers is also a sportswear brand from Australia.
Experts note that this trend demonstrates the attractiveness of the Russian market for foreign companies and their willingness to invest in the Russian Federation.
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