The tax authorities are figuring out why the famous blogger and TV presenter Anastasia Uzenyuk (Ivleeva), earning hundreds of millions, suddenly transferred her company to a childhood friend. What kind of business does Ivleeva have and how does she live?
How did the blogger attract the Federal Tax Service
Information appeared in the telegram channels that after the “marathon” billionaires Blinovskaya and Lerchek, the tax authorities began to check the business of other rich and successful bloggers. The Federal Tax Service is studying the history of the Ivleeva Production advertising agency and allegedly requested reports from 20 firms that worked with Ivleeva over the past few years.
By comparing the contracts and identifying possible inconsistencies in them, the tax authorities will be able to get a picture of Ivleeva’s real earnings, because officially Ivleeva Production does not bring much: last year the company earned 122 million rubles, a year earlier – 10 million more. If you translate this amount into dollars, you get 1.5-1.6 million. During the same period, Forbes magazine estimated her fortune at $2.7 million.
The annual income of the company, against which the Federal Tax Service had claims, amounted to more than 122 million rubles.Recently, Ivleeva has been filming a lot in advertising. For example, in company with an actor Dmitry Nagiev in commercials of a well-known telecom operator. According to some reports, only Nagiyev receives about 25 million rubles for participating in advertising campaigns. Perhaps Ivleeva has the same fees.
A lawyer collaborating with her has already come out in defense of the blogger Anastasia Krasnikova. Woman statedthat the work was carried out “legally and transparently”, and advertising on social networks for one of the three large clients was labeled in accordance with the law “On Advertising Labeling”.
Interestingly, in April of this year, after the high-profile case of the blogger Lerchek happened, and then Elena Blinovskayathe blogger suddenly left the founders of Ivleeva Production – her childhood friend, a native of the village of Razmetelevo, Leningrad Region, took her place Anna Samakova. Prior to that, since March 2021, Ivleeva’s friend was officially listed as the CEO of the business, so theoretically she can share responsibility with her if the Federal Tax Service finds violations.
Nastya Ivleeva and her childhood friend Anna Samakova, who became the owner of the Ivleeva Production company.What kind of business does Ivleeva have
By the way, this is not the blogger’s first problematic venture – historically, she has not been very good at independent business sailing.
A few years ago, “Nastyushka-danger” opened a group of companies under the general name “Dropper”. It was assumed that she would be able to promote a chain of restaurants, but as a result, one of the two firms of the group has already been liquidated, and the second is now undergoing bankruptcy proceedings.
It seems that Ivleeva made certain conclusions from this failure. She opened the next restaurant company called “Shine” in December last year, together with an experienced restaurateur from Kazakhstan – Alexander Pichugin. Moreover, in this business she owns only 20%. Most likely, Pichugin needed only a high-profile surname for successful promotion, and Nastya was in the right place at the right time.
Ivleeva has another very successful business built on the same principle of partnership with specialists in her field – the company for the production of snacks “Bee Knees”.
She opened it together with well-known top managers of Procter & Gamble, Danone Russia and Dixy and Pyaterochka retail chains. Vitalius Paulus And Alexey Klochkov. However, here Ivleeva already owns a controlling stake in the enterprise – 45%.
Successfully selected partners quickly brought the newly-fledged business to the plus, and in 2022 the company earned almost 450 million rubles.
Anastasia Ivleeva’s business partners Vitalius Paulus and Alexey KlochkovIn addition, Nastya also acts as an individual entrepreneur, with a field of activity that almost completely coincides with the activities of the Ivleeva Production advertising agency. And it seems that the tax authorities will have to deal with the income of individual entrepreneurs – it is known that the blogger took up to 1.2 million rubles for advertising on her blogs, and short stories cost customers 700 thousand.
What is known about the blogger
32-year-old Nastya Ivleeva was born in the village of Razmetelevo, Leningrad Region, and went the way of a real Cinderella: in her youth, she worked as a manicure, worked as a hostess in entertainment venues, and planned to become a masseuse. In 2015, she went to conquer Moscow, where she attended TV presenter courses at the Ostankino school and, together with a friend, rented an apartment on the outskirts of the city.
Popularity came to her in 2016 after a post on Instagram, where Anastasia played a girl unsuccessfully waiting for her boyfriend in a cafe. The video went viral, and subscribers went to her. Advertisers also reached out to Ivleeva for the audience. Then she received an offer to become the host of one of the entertainment TV shows about travel. Now the total audience of just her two pages on Instagram* is 26 million people.
Anastasia Ivleeva and her “lamba”In 2019, Ivleeva married a popular rapper Eldzhey and took the name Uzenyuk, but the couple broke up two years later.
In the summer of 2021, the showmen announced a divorce. Since then, in her accounts, the woman sometimes publishes photos and short videos jointly with her ex-husband, forcing the public to gossip about a possible family reunion.
What does Ivleeva spend money on?
The girl spends the millions earned on bright parties: in August 2019, she celebrated 17 million subscribers on her Instagram with a gorgeous salute at Moscow City, and in 2020, on her wedding anniversary, she fired from a Kalashnikov assault rifle. But a costume party on the occasion of the 30th anniversary of the Instagram diva, the style of which she herself defined as “cyberbaroque”, reached a truly royal scale. The party was attended by the entire metropolitan beau monde, including Philip Kirkorov, Alla Pugacheva and Maxim Galkin. Across the country in honor of the hero of the day fireworks thundered. As Ivleeva herself admitted, the event cost her 16 million rubles, while only her own funds were spent.
Ivleeva’s second passion is cars. First, the Infinity Q60 sedan appeared in its fleet. The blogger is clearly not friendly with the rules: she ran into 36 fines with this car alone and got into an accident – she crashed another car in the parking lot. By the way, in September 2019, at about the same time that Nastya married Eldzhey, Infinity was removed from registration due to being scrapped. Perhaps the car was smashed and it was already impossible to restore it.
In the summer of 2019, Ivleeva bought a new American Chevrolet Camaro muscle car. On it, she scored 20 fines for more than 14 thousand rubles. Most of them are for speeding. In addition, the girl fulfilled an old dream and bought a Lamborghini Aventador supercar worth about 25 million rubles with her own money. The car has already been in gossip columns after it was once taken to a car impound for speeding. Evil in habits Lamborghini brought Ivleeva another 200 fines. Previously, the supercar was dark gray, but is now painted in hot pink. The family fleet also included a Mercedes-Benz G-class by AMG worth 20 million rubles.
