This was announced in social networks by his cousin Arkady Pekarevsky. The tragedy happened in Latvia: the car in which Boris Ostrobrod was driving along the lake slipped water off the road, rolled over, and he drowned. The funeral, according to Arkady Pekarevsky, will take place in Israel.
Boris Ostorbrod was 65 years old. In 1978, after graduating from the Leningrad Mining Institute. Plekhanov, he received an engineering degree. Then, for some time, Boris Ostrobrod worked as an engineer at the Research Institute of Aluminum-Magnesium Ores, then as a senior engineer at the Leningrad Stadium. V. I. Lenin.
In 1987, Boris Ostrobrod, together with Arkady Pekarevsky, created the Blik cooperative, which was engaged in the manufacture of printing and promotional products, as well as photography. In 1991, the cousins founded the Sela company, which started the business by supplying clothes to department stores in St. Petersburg. In 1998, Sela opened its first brand store in St. Petersburg, and in 1999 an office and first stores appeared in Moscow. In 2002, the company opened an office in Estonia, then in Ukraine and Kazakhstan. In 2008, Pekarevsky sold his brother a stake in the company.
In August 2019, Melon Fashion Group (MFG) announced the closing of a deal to buy the Sela chain (278 Sela stores, including 143 own retail outlets). The deal was called “the largest in the history of the Russian fashion retail market”, experts estimated Sela’s business at 600 million rubles.