The Federal Tax Service (FTS) continues to drive bloggers into a ring of strict regulation. A special department for checking wealthy Russians has already brought the “marathon queen” Elena Blinovskaya and bloggers Valery and Artem Chekalins to court. Now the department has temporarily closed access to the bank accounts of the firms of Oksana Samoilova, the wife of rapper Dzhigan, mother of many children, model, designer, entrepreneur and coach. The agency did not give official comments, but the blogger and her husband had already left the rented house for Dubai.
As of May 2, the Federal Tax Service temporarily blocked operations on the accounts of two companies in which Samoilova acts as the general director. We are talking about Family Fest LLC and Iemspeshel LLC, according to SPARK. In the latter, Samoilova also acts as a co-owner. Both companies specialize in the production of children’s clothing.
Samoilova became one of the seven millionaire bloggers who fell under a large-scale check. Among them are Elena Blinovskaya, Valery Chekalina and Alexander Mitroshin, against whom criminal cases have already been initiated, the 112 Telegram channel notes. According to him, their accounts are blocked, and tax materials can get to the Investigative Committee.
However, the blogger and her husband have already left Russia for Dubai. In her Instagram * Samoilova has already boasted of the weather and a new swimsuit.
First steps to “successful success”
Samoilova became popular on social networks thanks to her relationship with Dzhigan, from whom she gave birth to four children. She was born on April 27, 1988 in Ukhta. The blogger prefers not to talk about the time before marriage with a musician, noting that she worked as a model.
At the same time, blogger Lena Miro believes that before Dzhigan Samoilov she was a representative of the escort service. Oksana herself denies this and shows in her social networks that she “made herself” as an entrepreneur without relying on her husband’s popularity. Samoilova told subscribers that at the start of their life together, she and Dzhigan were poor and slept on the floor due to lack of money for furniture. However, at the time of their wedding in 2012, Djigan was already a member of the Black Star Mafia and was driving expensive cars. Moreover, after Samoilova’s statement about poverty in social networks, she herself published a photo with Dzhigan, taken in Paris in 2010.
Samoilova opened her first business, the Mira Sezar store, together with her friend Miroslava Shvedova. In 2015, the blogger launched the Fit For You app (one month subscription cost 3,700 rubles, and half a year – 17 thousand rubles), which was supposed to help users quickly return to good physical shape. But clients accused the blogger of a poor-quality product: nutrition plans were not sent to them, and individual training turned out to be mediocre classes for beginners. By 2019, the application was no longer updated, while the money was never returned to customers.
Later, the blogger decided to sell children’s clothing under the IAmSpecial brand (Iamspeshl LLC), which was advertised by her daughters Ariela and Leya. In 2019, a store employee who left the store said that he worked illegally. According to her, “natural fabrics” were purchased at the “Gardener”, and the price of clothes was greatly inflated – from 5 to 10 thousand rubles. “Oksana does not care who works and how. The main thing is revenue. When before the New Year she released beauty boxes, instead of the declared full-fledged products, she put testers, ”the employee noted.
Since 2019, the brand has suffered losses of at least 3 million rubles a year, and in 2020 it stopped working. At the current moment, Aimspecial LLC still exists, but does not conduct any activity.
Now the 35-year-old blogger owns the El❜cosmo cosmetology clinic in Moscow, the Family1 nanny recruiting agency, but receives her main income from her Sammy Beauty cosmetic brand. The latter was at the center of the scandal immediately after its appearance in 2020.
Users found a strong similarity between Samoilova’s cosmetics and Kylie Jenner’s Kylie Skin care products. Later, Sammy Beauty got the same set of products as Jenner: facial wash, walnut scrub, toner and moisturizer. The Sammy Beauty ad campaign also turned out to be almost a copy of the Kylie Skin ad, just like the brand’s website. Samoilova’s subscribers also paid attention to the reviews section on her brand’s website. One of the girls who used the care, freckles disappeared in the “after” photo.
Beauty blogger Natalina Mua, together with a beautician, came to the conclusion that Sammy Beauty universal moisturizer is suitable only for oily skin, and not for all types. In September 2020, lawyer Roman Lalayan reported 20 appeals from dissatisfied clients of Samoilova and sent applications to Rospotrebnadzor and Roszdravnadzor demanding to check the quality of cosmetics.
“Yes, Sammy Beauty is similar to Kylie Cosmetics. It is also similar to other brands. And I don’t care because I like this style. The main thing is that in composition it is not similar to any other. It’s just beautiful. I love this pink and I can’t help it. I didn’t want to make makeup in a different color. All!” Samoilova explained.
Infobusiness with May Musk
In 2020, a lot of new bloggers appeared on social networks, combining successful mothers and entrepreneurs. Then Samoilova, who, together with Dzhigan, set an example of an ideal large family, announced a divorce. The reason was the behavior of the rapper: he cheated, drank, insulted children, and then went to rehab. Later, Dzhigan tried in every possible way to return to the family, which Samoilova broadcast on her social networks. The blogger “didn’t want to wake up in this world,” but still forgave her husband.
The media “divorce” brought her 2 million new subscribers, which allowed the blogger to actively participate in the giveaways (gives). According to the Telegram channel “Holivar”, Samoilova managed to earn about 12 million rubles in a month on drawings.
In 2021, Samoilova announced the Strategy for a Million course, which will enable a purposeful woman to become more successful and richer. “Eight thematic blocks that will help change the mind and provide the necessary knowledge and skills to earn the first million,” the announcement said.
The cost of the course varied from 3,490 to 119,990 rubles. For those who bought the most expensive package, Samoilova hosted a webinar with Elon Musk’s mother, May Musk, as an expert.
At the end of the two-month course, she promised a state diploma from the Russian New University (RosNOU), confirming the knowledge of several specialties, including some neuromarketing, neurocopywriting and neuroinvestment. In the course, the blogger teaches you to love yourself, get rid of negative attitudes, replacing them with positive ones, and recommends keeping a gratitude diary.
The explanations in Samoilova’s course are very similar to the information products of other bloggers. For example, she compares fear to a “door” through which “the exit to a new level.”
Exactly the same comparison was made by Victoria Bonya (course “I am a woman goddess”), Gusein Gasanov (“Thinking of a millionaire”) and Valeria Chekalina (“Money marathon”).
The course brought her from 70 to 390 million rubles. Meanwhile, Sammy Beauty turned out to be the most successful business of Samoilova – the brand brought her about 1 billion rubles in 2021, according to SPARK data.
Dubai and house for rent
Scandals, brands and information courses, together with Dzhigan’s earnings, allowed the family to buy a three-story house with an area of 850 square meters on a mortgage in the closed club village of Chateau Sovereign on New Riga with a sauna-hammam, a dressing room, a home theater, an outdoor pool, a barbecue area and a small house for staff . In 2022, the couple put the house up for sale for nearly $2 million.
Now they rent a 1,745-square-meter house in the neighboring village of Agalarov Estate, which costs them 3 million rubles a month. Dzhigan and Samoilova also prudently bought several apartments in Dubai at a price of 8 to 36 million rubles (now Samoilova lives there).
In August last year, Samoilova gave her husband a Mercedes minibus – prices for this model start at 10 million rubles. The “company” found out that Samoilova herself owns Cadillac Escalade ESV cars worth at least 10 million rubles and Rolls-Royce Ghost, prices for which start at 23 million rubles.
Not only Samoilova and Dzhigan make money in the family (his performances cost from 700 thousand to 1 million rubles), but also their eldest 11-year-old daughter Ariela. She collects and sells “all sorts of cute things” in the form of boxes to friends. The “dealer” of Ariel’s goods was her mother. According to Samoilova, the daughter thus receives an income of 15-18 thousand rubles a week.